Master flair bartending with a world champion!
Learn professional techniques from Ivan Usov — two-time world flair bartending champion
What is flair?
Flair bartending is the art of performing with bar tools and bottles, transforming cocktail-making into an engaging show.
If you master flair bartending, you can:
01
Play with attention
Turning cocktail-making into an exciting performance that grabs guests’ attention and keeps them coming back. This can be the highlight of their night and increase loyalty.
02
Earn more tips
Exciting performances often lead to higher tips, as guests enjoy the unique experience and the effort you put into it.
03
Grow in your career
Flair skills make you more valuable as a bartender, opening up chances for promotions, competitions, and special events.
04
Express yourself
Flair lets you show your personality through fun tricks, making your work more creative.
05
Give guests a memorable experience
Flair turns a simple drink order into something interactive and unforgettable.
With flair, you stand out by entertaining guests and creating memorable experiences, making you more popular and successful in the bar industry.
Online course
Online courses allow you to learn from an experienced instructor with a strong reputation who has trained many bartenders, even if you live in a different city or country. This option is affordable, provides a flexible schedule, quality knowledge, and expert feedback.
Bartending school
Attending bartending school is a good way to learn flair, but it’s usually more expensive. Also, it’s not guaranteed that you’ll find a qualified instructor in your city who can thoroughly teach the techniques, so results may vary depending on the school.
Self-Education
There are many free lessons available online, which is convenient but also problematic: there’s so much information that it’s hard to know what’s relevant and right for you. You could end up spending time practicing techniques that later turn out to be unusable.
Here are 3 main ways to learn flair bartending:
Learn When You Want
The online format lets you study at your own pace and return to materials whenever needed.
Why this course will help you…
The course is based on years of experience training bartenders and is designed so that each step is clear and easy to understand.
Signature Training System
Techniques for Any Bar
This course combines flair techniques with craft skills, focusing on fine motor skills and working with small items in tight spaces.
Skills You Can Use Right Away
All skills taught in the course can be immediately applied in practice, allowing you to use what you’ve learned on the job, impress guests, and enhance your professional value.
Stay Motivated and Build Confidence
The course not only teaches techniques but also keeps you motivated, helping you build confidence and see progress at each stage of learning.
This course suits anyone looking to stand out in the industry and gain practical skills for career growth, competitions, or creating memorable guest experiences
Move sideways
Experienced Bartenders Seeking to Level Up
Bartenders looking to add new elements to their work and offer something unique to guests.
Freelance Bartenders and Event Bartenders
Those working private events or weddings, where flair can make the experience more memorable and impressive.
Bar Managers or Bar Owners
Those who want to train their team with new skills to enhance service and create a unique atmosphere.
Bartenders Preparing for Competitions
For those aiming to compete, this course provides structure and techniques to reach the required level.
Bar Culture Enthusiasts
Individuals wanting to impress friends or guests at home with more interesting and professional drink presentations.
Beginner Bartenders
Those starting their career and wanting to quickly learn flair basics to stand out and engage guests.
Ivan Usov
About me
- One of the most famous flair bartenders in the world
- Two-time world champion (2018 and 2019)
- Two-time U.S. national champion (2022 and 2023)
- Over one million followers across social media platforms, including Instagram, TikTok, and YouTube
- Trained hundreds of bartenders and inspired thousands worldwide to pursue flair bartending and transform their careers
What’s inside?
A detailed breakdown of movements, hand placements, catches, working with fire, and bottle handling. Just like in real champion-level training sessions.
In this lesson, you will learn how to work properly with flair bartending in a bar, maximize its potential, and earn money from it.
Learn how to execute pours beautifully and effortlessly. This lesson presents several fundamental techniques used by professionals worldwide.
This lesson focuses on working with the jigger, shaker, and ice.
This lesson is about working with the spoon, bottle, strainer, and glassware.
Learn how to work stylishly with a closed bottle that has a neck or cap.
We will prepare five different cocktails, including the “build” method, a “stir and shake” method with a jigger, and a freepour version.
A lesson on the top 5 ready-to-go tricks with a bottle and jigger.
Any doubts?
Move sideways
My bar has limited space; I think flair requires a lot of room
Flair includes a wide range of techniques, and we can choose those best suited for your bar’s space, requiring minimal room.
I have a high volume of orders and no time for tricks
With a smart approach, flair bartending can take just one extra second per drink. But that one second can transform the impression you make on your guests.
Why is this course priced so low? This seems like knowledge that should be worth much more
This is a mini-course, not our full program. Our goal is to give you the opportunity to start using flair behind the bar, see how much you enjoy it, and gain your first successful experience. We believe that skills and knowledge should grow together—learning too many tricks without applying them can do more harm than good. After this course, you’ll be ready to advance to the next level. For more information on other products, feel free to contact Ivan on Instagram or reach out to our support team.
I feel like I won’t be able to do it; flair bartending looks too difficult
It can seem challenging without guidance. In this course, each move is broken down into simple steps, with each stage building logically on the last. You’ll progress steadily, learning to avoid mistakes and work confidently.
Success Stories
Join now to learn from a three-time champion! Become the bartender everyone talks about, boost your income, build your reputation, and take your skills to the next level. Start your journey to mastery today!
Ready to Stand Out?
Q & A
Yes, the course is specifically designed for online learning with detailed lessons, including slow-motion breakdowns. More than 200 people from other countries have completed this course, and they are already seeing great results.
All lessons are pre-recorded, so you can watch them anytime on your phone or laptop. Additionally, the group and VIP plans include extra Zoom meetings with Ivan.
This course is suitable for both beginners and experienced bartenders. Its goal is to make your work more engaging for the audience and more enjoyable for you. Most importantly, we’ve designed it to be as comfortable and accessible as possible, so anyone can learn it—even those without bar experience.
It’s not necessary for bartenders to know tricks. However, it’s an additional skill that helps you stand out, makes guest interactions more enjoyable, increases your chances of earning extra tips, and also lets you have some fun in the process.
Many bartenders know some flair moves but struggle to use them effectively in real situations. Some hesitate due to fear or lack of confidence. We provide exercises and strategies to help you overcome these challenges, along with a clear system for learning new tricks and measuring your progress.
